Personal is best, and that is something marketers have been quick to utilise. We all appreciate being welcomed, recognised and treated as an individual and the power of personalising your marketing has the ability to do that and more.

Personalised marketing refers to the targeting of a product or service to an individual customer. This can be done through a wide range of marketing activities including direct email and letters, social media, print and websites, which usually include the customers name, reference to customers history and current/anticipated needs as well as through personalised products such as customer names on individual products. See example in header by the Melbourne Zoo an attempt to retain existing customer.

By utilising personalisation, marketers can create a focused marketing message that is deemed more relevant, valued and meaningful by the customer. With an overload of content, personalising marketing provides marketers with a direct way to interact with clients. A piece of marketing created ‘just’ for them is more likely to attract customers than other generic marketing.

By engaging in personalised marketing methods, you are likely to see improvements in

· Customer experience with your brand

· Customer engagement

· Loyalty and retention

· Brand awareness

It also makes for useful marketing, by reducing the noise around your marketing message while at the same time specifically targeting the desired audience.

As the saying goes, all marketing is good marketing if it has a personal touch, therefore any chance you can personalise your communications is a gain.

To know more on how you can create personalised marketing activities for your organisation get in contact with us at karin@sodablue.com.au.

Blog post by: Chelsea Austin