Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH

Marketing Content

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HOW TO WRITE FOR YOUR BRAND | Guest Post by Frank Chamberlin

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HOW TO WRITE FOR YOUR BRAND | Guest Post by Frank Chamberlin

When you’re writing for your brand, you’re giving it a voice. It must have its own unique tone that sounds authentic and sits comfortably with your logo and business purpose. Guest blog post by Frank Chamberlin

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HOW TO DEVELOP A MARKETING STRATEGY OVER A COFFEE

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HOW TO DEVELOP A MARKETING STRATEGY OVER A COFFEE

How many of us Melbourbian's love a coffee. For me I love it because its a moment I get to sit down and take a breath and reflect on the day ahead. This time that we give ourselves to stop and reflect with a coffee in hand is so important and can be used to help us strategically plan our business marketing direction too. Next time you are using a coffee as an excuse to reflect on your marketing and branding ask yourself these questions;

PERSONALISE YOUR MARKETING

PERSONALISE YOUR MARKETING

Personal is best, and that is something marketers have been quick to utilise. We all appreciate being welcomed, recognised and treated as an individual and the power of personalising your marketing has the ability to do that and more.