Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH

Marketing

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THE 3 THINGS SUCCESSFUL BRANDS ARE DOING

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THE 3 THINGS SUCCESSFUL BRANDS ARE DOING

This month Interbrand released their well known annual ‘Best Global Brand’ research report. It is a fascinating read for us as brand enthusiasts but what does it mean for companies who are not global brands (like this years top 3 Apple, Google, and Amazon) but still value branding as part of their business strategy? We believe organisations any size can learn from this global report as it clearly states the truths of what is setting apart the good brands from the bad. We have distilled the report into 3 key tips for building a successful brand in todays climate.

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HOW TO WRITE FOR YOUR BRAND | Guest Post by Frank Chamberlin

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HOW TO WRITE FOR YOUR BRAND | Guest Post by Frank Chamberlin

When you’re writing for your brand, you’re giving it a voice. It must have its own unique tone that sounds authentic and sits comfortably with your logo and business purpose. Guest blog post by Frank Chamberlin

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HOW TO DEVELOP A MARKETING STRATEGY OVER A COFFEE

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HOW TO DEVELOP A MARKETING STRATEGY OVER A COFFEE

How many of us Melbourbian's love a coffee. For me I love it because its a moment I get to sit down and take a breath and reflect on the day ahead. This time that we give ourselves to stop and reflect with a coffee in hand is so important and can be used to help us strategically plan our business marketing direction too. Next time you are using a coffee as an excuse to reflect on your marketing and branding ask yourself these questions;

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3 REASONS TO DINE YOUR CLIENTS.

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3 REASONS TO DINE YOUR CLIENTS.

Knowing your ideal client or in marketing jargon your Target Audience is the key to every great marketing strategy, plan and or tactic. And to get to know them, a great way to do so it to dine with them or spend time with them.

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TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY

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TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY

This year Sodablog is going through the key critical steps to prepare for a brand refresh before you brief your designer. Our last blog looked at Step 1. Identifying the signs and to start planning. This post, we are going to look at Step 2. which is mapping out the basic strategy for your brand.

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THE SIGNS IT'S TIME TO REFRESH

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THE SIGNS IT'S TIME TO REFRESH

Brand Refreshes are a hot topic for businesses at the moment! We have just seen another major Australian brand - AGL refresh, not to mention many real estate agencies including; Barry Plant, Nelson Alexander and Ray White to name a few.

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LEAVES ARE CHANGING COLOUR, DOES YOUR BRAND NEED TO CHANGE COLOUR TOO?

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LEAVES ARE CHANGING COLOUR, DOES YOUR BRAND NEED TO CHANGE COLOUR TOO?

Refreshing your brand is an important part of the brand life cycle, just like the life cycle of a leaf. When a brand is visually refreshed, there is a process that businesses needs to embrace before going to a designer, to reap the full benefits of a refresh. Otherwise you can be simply conducting a costly window dressing exercise as your potential customer will soon realise that their expectations aren’t being met and or nothing else has changed, and therefor you then won’t benefit from either a repeat purchase or a referral – which is the end game. Right?

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5 TIPS FOR YOUR MARKETING IN 2017!

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5 TIPS FOR YOUR MARKETING IN 2017!

Being a freelance marketing consultant people often ask me what are your top marketing tips? As we enter this new year, I thought I’d share my 2017 marketing tips for organisations and individuals approaching marketing tasks in 2017.

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3 POINTS TO SCORE POINTS | Guest Post by Terry Montebello,

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3 POINTS TO SCORE POINTS | Guest Post by Terry Montebello,

First, point 1, lets deal with the old cliche, the customer is always right.  This is not quite true.  But, it does not do you any good to tell the customer that he or she is not right.  It is best to make the customer feel like they are right even when they are wrong.  But because you have a relationship with them, make sure that you give them the advice that they need in addition to the advice that they want.  Let me tell you a story.  Once, a customer came to me, and when I say a customer, in

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WHEN YOU'RE NOT IN THE ROOM

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WHEN YOU'RE NOT IN THE ROOM

Have you ever stopped to think about what people say about your organisation, when you are not in the room?

It is an interesting thought and a question that taps straight into the strength of your brand. A positive reputation for a brand is crucial for success. Referring back to our last blog post ‘Beauty and the brand,’ this reputation maybe reflective of the inside of your brand (purpose, values, personality & promise) or outside of your brand (positioning, visual & messaging) and