Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH
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HOW TO DIFFERENTIATE YOUR BUSINESS BRAND

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HOW TO DIFFERENTIATE YOUR BUSINESS BRAND

We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age.  So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.

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THE 3 THINGS SUCCESSFUL BRANDS ARE DOING

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THE 3 THINGS SUCCESSFUL BRANDS ARE DOING

This month Interbrand released their well known annual ‘Best Global Brand’ research report. It is a fascinating read for us as brand enthusiasts but what does it mean for companies who are not global brands (like this years top 3 Apple, Google, and Amazon) but still value branding as part of their business strategy? We believe organisations any size can learn from this global report as it clearly states the truths of what is setting apart the good brands from the bad. We have distilled the report into 3 key tips for building a successful brand in todays climate.

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HOW TO DIFFERENTIATE YOUR BRAND

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HOW TO DIFFERENTIATE YOUR BRAND

We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age.  So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.

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HOW TO WRITE FOR YOUR BRAND | Guest Post by Frank Chamberlin

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HOW TO WRITE FOR YOUR BRAND | Guest Post by Frank Chamberlin

When you’re writing for your brand, you’re giving it a voice. It must have its own unique tone that sounds authentic and sits comfortably with your logo and business purpose. Guest blog post by Frank Chamberlin

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4 SIMPLE TIPS TO BUILDING A MEANINGFUL BRAND

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4 SIMPLE TIPS TO BUILDING A MEANINGFUL BRAND

The error many businesses make when looking at creating, rebranding or refreshing their existing brand is that they start with a logo or visual aesthetics and tactics because that’s the tangible part of the brand. It’s visual.

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HOW TO DEVELOP A MARKETING STRATEGY OVER A COFFEE

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HOW TO DEVELOP A MARKETING STRATEGY OVER A COFFEE

How many of us Melbourbian's love a coffee. For me I love it because its a moment I get to sit down and take a breath and reflect on the day ahead. This time that we give ourselves to stop and reflect with a coffee in hand is so important and can be used to help us strategically plan our business marketing direction too. Next time you are using a coffee as an excuse to reflect on your marketing and branding ask yourself these questions;

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IS YOUR MARKETING STRATEGY FIT?

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IS YOUR MARKETING STRATEGY FIT?

Marketing or Brand Strategy takes some rigorous planning, thinking, resources and a good budget to not only develop but also implement. The key to a strong strategy is often not talked about but I believe is key and that is the oversight or management of the implementation process. 

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3 REASONS TO DINE YOUR CLIENTS.

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3 REASONS TO DINE YOUR CLIENTS.

Knowing your ideal client or in marketing jargon your Target Audience is the key to every great marketing strategy, plan and or tactic. And to get to know them, a great way to do so it to dine with them or spend time with them.

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WRITING A REBRAND BRIEF FOR 2018? DON'T TILL YOU READ THIS.

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WRITING A REBRAND BRIEF FOR 2018? DON'T TILL YOU READ THIS.

When you engage a creative agency to do your rebrand or refresh a professional creative agency will have a series of questions or a brief template that they will ask the client to complete before starting the project. 

A good creative brief will have sound answers to the following sorts of questions;