Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH

Marketing Plan

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HOW TO DEVELOP A MARKETING STRATEGY OVER A COFFEE

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HOW TO DEVELOP A MARKETING STRATEGY OVER A COFFEE

How many of us Melbourbian's love a coffee. For me I love it because its a moment I get to sit down and take a breath and reflect on the day ahead. This time that we give ourselves to stop and reflect with a coffee in hand is so important and can be used to help us strategically plan our business marketing direction too. Next time you are using a coffee as an excuse to reflect on your marketing and branding ask yourself these questions;

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IS YOUR MARKETING STRATEGY FIT?

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IS YOUR MARKETING STRATEGY FIT?

Marketing or Brand Strategy takes some rigorous planning, thinking, resources and a good budget to not only develop but also implement. The key to a strong strategy is often not talked about but I believe is key and that is the oversight or management of the implementation process.