We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age. So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.